Pick Up Your Washcloths! CeraVe Wants Your Help To Celebrate #CleanseYourSkin Week

How clean do you think your skin really is? After you exfoliate, scrub or wash it, does your skin feel plump, tight, refreshed or, maybe all of the above? In a recent study by CeraVe, 37% of people think clean skin should feel tight but as it turns out, this is far from the cleansing truth. That’s exactly where #CleanseYourSkinWeek comes in!

This entire week, CeraVe is educating skin-care junkies everywhere about what cleansing your skin really means in hopes to clear up cleansing confusion. This “Skin Cleansing 101” social media bootcamp, if you will, came to be with the help of NYC-based dermatologist Dr. Shari Marchbein and clinical studies from the brand about how well and often individuals wash their face.

 

 

 

 

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It’s #CleanseYourSkinWeek! How many skincare crimes are you guilty of committing? This week we’re sharing the top skin sins and how to avoid them, along with skincare and cleanser tips! Skin Sin #1️⃣: Believing your skin is clean because it feels “tight” Squeaky clean skin doesn’t mean healthy skin. If your skin feels tight after cleansing, it’s a sign of moisture loss! Use a cleanser with three essential #ceramides to lock in moisture and help restore your skin barrier for clean, refreshed and healthy skin. #CeraVe #Cleanser #Skincare

A post shared by CeraVe Skincare (@cerave) on Jul 28, 2019 at 8:43am PDT

According to CeraVe’s studies, more than one third of their respondents confessed to having poor skincare habits, from not removing makeup before bed to the inconvenience of going through a cleansing routine on the daily. If you feel like you fall into this category more often than not, follow along on CeraVe’s Instagram for hacks on how to make cleansing easy with the CeraVe Foaming Facial Cleanser or the Hydrating Facial Cleanser. 

Tune in tomorrow morning at 11:00 AM EST on our Instagram account @Skincare for a live Q&A session with Dr. Marchbein, who will be answering all your cleansing queries. It’s time to pick up those washcloths — #CleanseYourSkinWeek has commenced! 

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